Rolls Royce Case Study

Rolls-Royce Motor Cars: Bespoke Workwear & Global Dealer Uniform Management

The PCL Corporatewear team were tasked by Rolls-Royce Motor Cars to design, manufacture, and manage two separate, complex uniform programmes: specialist workwear for their UK manufacturing plant, and a sophisticated uniform for their international dealership network.

  • Client: Rolls-Royce Motor Cars

  • Sector: Luxury Automotive Manufacturing & Global Retail

  • The Challenge: Non-standardised global dealer uniform supply, combined with technical requirements for factory floor workwear (clean room, concealed fastenings, etc.)

  • PCL Solution: Full-service bespoke design, rigorous material testing, stockholding, manpacking, and a dedicated global e-commerce dealer portal.

Rolls-Royce’s Specialist Procurement Problem

Rolls-Royce Motor Cars required us to solve two distinct, high-stakes challenges simultaneously: 

  1.  Specialist Manufacturing Workwear

Their production department needed an improved range of workwear for their manufacturing teams. The garments had highly technical requirements that standard, out-of-the-box uniform solutions could not meet: 

  • Protection of Product: All garments required concealed fastenings to eliminate the risk of scratching the high-value paintwork of the motor cars. 

  • Clean Room Suitability: The fabrics and materials had to be suitable for a Clean room environment. 

  • Technical Compliance: Certain fabrics can interfere with the highly technical equipment used in the production process, demanding rigorous testing and approval before supply. 

B. Global Dealer Network Standardisation

Following the success of the workwear project, PCL Corporatewear was asked to address the inconsistencies in uniform across Rolls-Royce’s International Dealer Network. The challenge was implementing a high-quality, standardised, uniform solution without creating additional administrative or financial stress for the Rolls-Royce Head Office.

 

PCL’s Bespoke Uniform Solution

Our team developed and implemented a two-pronged solution that addressed the specialist manufacturing needs and the global supply chain requirements. 

Bespoke Garment Design & Manufacturing

Our design and production teams worked closely to develop a technical yet stylish workwear solution, and following successful wearer trials, the range was launched - including: 

  • Bespoke cotton polo shirts with a concealed placket

  • Poly/cotton work trousers and warehouse coats

  • Lambswool v-neck jumpers, fleece jackets and outdoor jackets

Global Dealer Uniform Management & E-Commerce

For the international network needs Rolls-Royce brought to us, the PCL team developed an exclusive, standardised range of male and female corporate uniforms. The range included stylish dealer jackets, soft-shell jackets, cotton-rich Oxford shirts and blouses, bespoke silk ties, and fine-gauge V-neck knitwear. 

Critically, PCL introduced a system designed for maximum ease and minimal client input. 

  • Dedicated Dealer Portal: PCL organised and created a bespoke online portal, allowing the international dealer network to order directly. 

  • Zero Financial Outlay for Rolls-Royce HQ: PCL dealt directly with each dealer and received payment from them, meaning Rolls-Royce Head Office had no financial outlay for development costs or stockholding. 

  • Managed Logistics: Orders are dispatched worldwide within a week of receipt using DHL. Garments are held securely at PCL’s UK premises, stock is called off on a weekly basis, and garments are personalised with the individual wearer’s name and manpacked for ease of distribution to different factory areas. 

     

Measurable Impact & Client Success 

This structured approach, combined with our specialist knowledge, delivered measurable improvements in brand compliance, product protection, and supply chain efficiency across both divisions of the Rolls-Royce business.

"Special requests are handled quickly and successfully...The quality of the products, especially the bespoke ones, is excellent... The overall support has always been above average, and we are happy to recommend this company."

 

SERVICE AREA

PCL SOLUTION DELIVERED

Product Protection

100%  compliance is maintained with bespoke concealed fastenings, eliminating the risk of paintwork damage on the production line.

Brand Standardisation

Achieved quality, standardised uniform across the entire international dealer network.

Supply Chain

Zero financial outlay or stockholding liability for Rolls-Royce Head Office in managing global dealer supply.

Efficiency

Weekly detailed reports are forwarded to Rolls-Royce Head Office, minimising the administrative burden on the client's internal teams.

Logistics

Orders are dispatched worldwide within one week of receipt.

Ready to Standardise Your Corporate Image? 

Do you require specialist workwear that meets stringent technical or environmental requirements, or need a dedicated partner to manage your complex international uniform supply chain? 

 

We offer the same level of expertise and bespoke service to businesses of all sizes, from specialist UK manufacturing to global corporate networks.

WORKWEAR & DEALER UNIFORMS FOR ROLLS ROYCE MOTOR CARS

"Special requests are handled quickly and successfully...The quality of the products, especially bespoke is excellent... The overall support has always been above average and we are happy to recommend this company."

 

WORKWEAR

PCL were contacted by the production department of Rolls Royce Motor Cars to develop and improve their range of workwear worn by the production team. There was requirement for a range of garments featuring concealed fastenings to protect paintwork and which were suitable to be worn in Clean Room environment. Additionally, certain fabrics can interfere with the highly technical equipment used during the production process and all had to be rigorously tested before being approved for supply.

Following successful wearer trials the new range, which included bespoke cotton polo shirts with a concealed placket, lambswool v-neck jumpers, bespoke poly/cotton work trousers and warehouse coats, fleece jackets and outdoor jackets was launched.

Garments are stored at PCL’s premises near Tring just north of London and called off on a weekly basis. Prior to despatch, polo shirts, jumpers and jackets are personalised with the individual wearer's name and manpacked for ease of distribution.

 

DEALER UNIFORM

Following the success of the workwear, PCL were assigned to develop an exclusive range of male and female uniform to be made available for the Rolls Royce International Dealer Network to order directly online via the PCL portal. The range included Dealer Jackets, Soft Shell Jackets, Cotton-rich Oxford Shirts and Blouses, bespoke Silk Ties, fine-gauge V-neck Knitwear and Cotton Polo Shirts.

Orders are despatched worldwide within a week of receipt using DHL and a report providing details of all orders received is produced and forwarded to Rolls Royce Head Office on a monthly basis.

The whole ordering process was organised and put in place by PCL on behalf of Rolls-Royce Motor Cars with no need for any financial outlay for development costs or stockholding from Rolls-Royce. PCL deals directly and receives payment from each individual dealer, minimising the input needed from head office.

The whole order processing system runs very smoothly and the dealers are now wearing a quality, standardised uniform worldwide.